Custom LMS for a Top Pharmaceutical Company
About the Client
Our client is an international pharmaceutical company with an extensive product portfolio and a distributed sales force of over 300 medical representatives.
Sales representatives must stay continuously updated on new products, medical indications, regulatory requirements, and competitive positioning; all while spending most of their time in the field.
The company needed a scalable and measurable way to reinforce training beyond live events.
CHALLENGE
Reinforcing Knowledge Across a Distributed Sales Force
Traditional live training sessions delivered short-term impact, but knowledge retention declined over time. Reinforcement materials were distributed manually, making tracking and follow-up difficult.
As the sales team expanded, the process became increasingly inefficient:
- No structured post-training reinforcement
- No centralized visibility into learning progress
- Limited ability to measure individual performance
- Difficulty updating content quickly across regions
- No standardized way to track team-wide knowledge gaps
The company needed a centralized learning platform tailored specifically to pharmaceutical sales training.
SOLUTION
We developed a custom Learning Management System designed to support continuous learning, reinforcement, and performance tracking across the entire sales force.
The platform combined structured learning paths, personalization, gamification, and detailed reporting into a single system.
Key features include:
Personalized Learning
Learning Management System
SCORM Compliance
Course landing page
Gamification
Community and Mentorship
Tracking and Reporting
Personalized Learning
CHALLENGE
To increase engagement and knowledge retention, the system delivers tailored content to each representative.
Key features include:
- Individual learning paths based on role and product focus
- Automated newsletters with relevant materials
- Bookmarking for quick access to frequently used resources
Each sales representative sees only the content relevant to their responsibilities.
Learning Management System
The LMS allows administrators and managers to create, manage, and distribute training materials at scale.
Core capabilities:
- Course and lesson creation tools
- Assessment and quiz builder
- Scheduling and automatic course assignments
- Certificate generation
- Surveys and feedback tools
- Role-based access control
- This ensures consistent training delivery across the organization.
- Faster and more stable
- Easier to maintain and extend
- Aligned with modern development standards
SCORM Compliance
To support structured pharmaceutical training materials, the platform supports SCORM-compliant content packages.
This allows:
- Easy upload of standardized educational modules
- Compatibility with external content providers
- Structured tracking of course completion and progress
Course landing page
This is the page where the course resides. For the majority of the students, the page shows instructions, the module itself, quizzes, and printable certificates.
The main features are:
- Course list
- Module page
- Calendar of courses
- Assessments
- Resources
- Glossary
Gamification
To increase engagement, we introduced gamification features including:
- Points for completed activities
- Individual and team competitions
- Leaderboards
- Recognition badges
Community and Mentorship
The platform includes collaboration tools that enable:
- Mentor Q&A
- Product and team updates
- Peer knowledge sharing
- Training event calendars
This strengthened internal communication and continuous learning culture.
Tracking and Reporting
Managers gain full visibility into training performance across individuals and teams.
The system supports:
- Individual progress tracking
- Group performance comparison
- Identification of knowledge gaps
- Exportable analytical reports
Supervisors can assign targeted training when weaknesses are detected.
BENEFITS FOR THE CLIENT
As a result of our work, the platform gained:
- Scalable training platform for 300+ sales representatives
- Structured reinforcement of knowledge beyond live events
- Improved visibility into individual and team performance
- Faster rollout of new product information
- Increased engagement through personalization and gamification
- Measurable impact on knowledge retention and sales readiness
- Reduced dependency on repeated in-person training sessions
TECHNOLOGIES
TESTIMONIALS
Peter Pollack
Director of Asante Communications, LLC
Client Name
Continuing Medical Education (CME)
Company Size:
Inc. 500 company
Founded:
2005
Location:
International
Industry:
Pharmaceutical
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